2014 Cannes Lions Finalist, a branded-content doc walking on the fine line between film and advertising.

Throughout the process, something magical happened, we uncovered a part of American History, never told before. Originally, the film was intended to highlight the 45th anniversary of the Civil Rights Act of 1968, significant for Fair Housing and the Fair Housing Alliance, a civil rights advocacy group.

In April 1968, seven days past between Martin Luther King’s death and the signature by President Johnson of the 2nd Civil Rights Act. We wondered if it was coincidental, and more specifically, we discovered the enormous it took to pass a massive, important bill that changed America forever.

Vimeo Staff Pick: vimeo.com/68787849

Created in collaboration with Grey Advertising, this branded-content documentary, highlights the highs and lows of sailing team Artemis, racing in the world’s oldest competition, the America’s Cup.

The story was uncovered through the process, highlighting the culture of spying in the years leading to the Cup, where any small advantage can give a team the edge on the competition. The film was created for Altair, a tech partner for the Swedish team Artemis.

I must admit it’s also a favorite because of a soft spot for sailing.

McD’s Cuties re-branding, TV, pre-roll and mobile ads.